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PRIMER STYLE GUIDE: DENIM ON DENIM

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When it comes to denim: anything and everything goes.  As everyone knows, denim goes with any and everything. That said, one of the most obvious –– and, at the same time, cautiously avoided –– denim pairings is the infamous denim on denim, “Canadian Tuxedo.” We know,…

How to Make Your Jeans Last Longer

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In the words of our Design Director, good jeans are like cars – maintain them and they’ll last for years. Plus, considering the amount of time and energy that goes into making a single pair of jeans, caring…

The Different Types Of Stretch In Denim

Outfit of the day

There’s one thing we can all associate jeans with and that’s the fact that they have stretched out and become too baggy over time. This has happened to probably every single one of us out there who loves…

The Origin of Distressed Jeans

Outfit of the day

Distressed blue jeans are a part of the cultural fabric today, a fashion choice so common and stylish that it’s hard to believe that they weren’t always staples in the average closet. In fact, they may have even…

How to Pull off Jogger Jeans in Your Office

Streetstyle

Let’s face it — if you had the option of wearing sweatpants to work, you would do it; so would most of your co-workers. Fortunately, you can now pull off the office version of jean joggers, the “cooler…

Mistakes Men Should Avoid When Wearing Skinny Jeans

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Whether you’re male or female, the right pair of skinny jeans can make or break your outfit for the day. Here are some of the common mistakes that men make when wearing skinny blue jeans that you should…

Why Jeans Will Always Be in Fashion

Outfit of the day

What is it about jeans? No matter what happens – indifferent to whatever may be fashionable at the moment – jeans are as popular now as they’ve ever been. Ever since the first prospector put on a pair…

How Denim is Dyed With Indigo [Video Guide]

Outfit of the day

Jeans are often referred to by their colour. We call them “blue jeans.” But did you know that the blue colour in blue jeans has been used to dye clothes for thousands of years? And have you noticed…

Beginner’s Denim Glossary

Streetstyle

Whether you buy denim online or in real life, chances are the jean jargon can get a little intimidating. There are so many connoisseurs to denim who explain the features of a pair of jeans as though it were…

A Brief History Of Denim

Streetstyle

Denim is a very sturdy and robust warp-faced textile which provides the wearer great durability whilst still providing great comfort. The material can be traced back to clothing which has been made in India for hundreds of years…